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Kumpulan artikel sebagai bahan tambahan untuk praktikum STP:

1. Segmentation, Targeting, & Positioning (Dr. S. Baradwaj) >> Download

2. Market Segmentation, Market Target Selection, & Positioning (Havard Business School) >> Download

3. Ringkasan Materi 6 (Binus) >> Download

4. Segmentation, Targeting and Positioning (http://www.dasma.dlsu.edu.ph) >> Download

5. Analisis Cluster >> Download


Praktikum Manajemen Pemasaran I -Semester Genap 2011/2012

Slide Technical Meeting download

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